20th March 2018

Earth Hour 2018 – How BID Members Can Get Involved

What is Earth Hour?

At 8.30pm on Saturday 24th March, hundreds of millions of people across the world will turn off their lights for one hour to show their commitment to protecting our planet.

How can you get involved?

Paddington businesses have a vital role to play in leading the local community to act on climate change. WWF’s Earth Hour provides a unique opportunity to be part of a global event which has resonance and appeal at a local level. With your help, we can really raise the bar and get even more people in Paddington and around the world involved.

We ask you to join the global annual switch off at 8.30-9.30pm on Saturday 24 March. Thousands of landmarks such as Big Ben, Buckingham Palace, and the London Eye as well as organisations, businesses and individuals in London and around the world will switch off their non-essential lights in a visual display of their commitment to making the positive changes that our world needs.

What can you do?

Arrange to switch off non-essential lights in your buildings for one hour on 24 March 2018 at 8.30pm. Don’t forget to let us know which buildings you are switching off so we can tell more people about your amazing acts.

Some ideas for local businesses:

• Hotels – switch off your façade, signage and non-essential lighting as well as dim the lights in public areas, restaurants and exterior spaces.

• Larger buildings – plan ahead with facilities and building managers to manage the logistics of switching off non-essential lighting for Earth Hour including neon lights – in and around your properties.

• Organise an Earth Hour event. You could host a public countdown, a candlelit community celebration or even hold a stargazing event. Keep us informed of your plans by emailing events@paddingtonnow.co.uk/wordpress so we can promote them too.

• Host a candlelit event or turn your businesses lights off. Let your creativity guide you! WWF have some fantastic toolkits to help.

• Check out this link to find example social media posts and sample promotional copy. You can download a wide range of amazing free resources from the WWF website: Facebook and Twitter cover photos, web banners, posters, postcards and much more!

It’s time to #Connect2Earth. Tell us how you are taking part by emailing us at events@paddingtonnow.co.uk/wordpress